← The work · SH 050 · Almarai
Graduate Program
Paper-boat balloons, Lego leadership and a green hill for Vision 2030 — a 79-second invitation to Almarai Academy’s Graduate Program.
01 The film
From the Almarai Academy mark to «Unleash your potential!»: graduates climb peaks, sail a balloon through the learning journey, and pass through a crescent, a stack of Lego blocks and a slope that maps the business. Two graduates tell their own story before the film closes on «Join us».
02 The craft
- Animated at 12 drawings a second inside a 30 fps file — the balloons sway and clouds drift between the big moves.
- Scenes hand off with shape transitions: a crescent wipe, a slope wipe, a pull-back over the peaks.
- The background texture changes every frame, so nothing ever sits perfectly still.
Palette
- #1e226e
- #2d3285
- #4b5d96
- #7a8ca9
- #d3d9e3
- #12a94a
- #4eb5da
- K1
- K2
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- K8