Wide Enough for Tomorrow
Expo 2030 Riyadh — Logo reveal — pitch film
From Sadu threads and Najdi doors to a mark drawn by hand — a pitch film that reveals an identity for Expo 2030 Riyadh, wide enough for tomorrow.
SC 01 / SH 010 — “The Cast”
Mahmoud Fekry — Senior Motion Designer & Video Editor, Cairo
Senior Motion Designer
& Video Editor
Motion graphics, 2D animation, logo animation and the edit — for Saudi and Egyptian brands, from concept and storyboard to the final cut, with AI filmmaking in the mix. Based in Cairo.
I’m Mahmoud Fekry, a senior motion designer and video editor in Cairo. For more than seven years I’ve made films for Saudi and Egyptian brands — motion graphics, 2D animation, logo animation and the edit — taking each one from concept and storyboard to the final cut, and bringing AI filmmaking in to build the shots and worlds that push a film further.
- 7+ years in motion & editing
- 26 Saudi & Egyptian brands
- 5 award wins on campaigns I worked on
- 3 disciplines — motion, edit, AI
03 — Selected work
Selected work
6 films · scroll to cut between them
Founding Day
The Bold Group — Saudi Founding Day
A drawn journey across the Kingdom at golden hour — from the mud walls of At-Turaif to the tombs of AlUla — for The Bold Group’s Founding Day film.
No Hero, No Heroine
Manafa — Brand film
Every success has a great story behind it — and Manafa’s has no single hero. A fast-cut kinetic-type film in which the investors are the story.
National Day 96
ALAT — Saudi National Day 96 — Sinaat Watan
A girl draws her father at work, and the drawing follows him through hospitals, farms, towers and power lines — ALAT’s National Day 96 film about a nation built by the people who make it.
Graduate Program
Almarai — Almarai Academy — recruitment
Paper-boat balloons, Lego leadership and a green hill for Vision 2030 — a 79-second invitation to Almarai Academy’s Graduate Program.
Keep It Light
Al Khafeef — Brand relaunch
A wood-fired oven, a delivery bag and a city that eats on the move — an AI-made relaunch film for Al Khafeef, cut to its own AI-made song.
04 — What I do
Motion · Edit · AI
from concept and storyboard to the final cut
-
Motion graphics
2D animation, brand & logo animation, type
- Motion design & 2D animation
- Brand & logo animation
- Character animation
- Kinetic typography
- After Effects scripting (JSX)
-
Video editing
Story, pacing, music, sound design, colour
- Video editing & storytelling
- Pacing & music sync
- Sound design / SFX
- Colour correction
-
AI filmmaking
AI shots finished with motion & edit
- AI shot design & prompting
- Character & shot consistency
- Seedance · Kling · Sora · Runway
- Nano Banana · Midjourney · Suno
On the desk — After Effects · Premiere Pro · Illustrator · Photoshop
- 01
Read it with the creative director. Find the one feeling the film has to leave behind — then the line that says it.
- 02
Quick sketches the size of a stamp. Most are wrong; the right one decides the whole film.
- 03
The keys of the story, drawn clearly enough that the client can see the film in them.
- 04
Boards on a timeline with a scratch track. Timing is decided here, not in the render.
- 05
Characters, backgrounds and type, roughed in first — weight, arcs and squash while changes are still cheap.
- 06
One confident line per drawing. The wobble stays only where it is charming.
- 07
Flat colour and honest shapes, in the brand’s palette — or AI anchor frames when the film calls for a world.
- 08
Premiere: story structure, pacing, sound design, music sync and colour. Motion graphics on top.
- 09
Masters and cut-downs for social, digital and TV, named so nobody has to ask.
01 · Brief
FR 001 06 — Logo animation
Logo animation
26 marks, animated
01 / 26 The Financial Academy
Logo animations and brand motion that bring identities to life on screen — from hospitals and academies to labels, apps and agencies.
hover a mark to cut to ittap a mark to cut to it — or let the reel run
07 — Awards & clients
Awards & clients
team wins on campaigns I animated and edited
- 2025
Muse Creative Awards
Deemah — Nostalgic Icon Into the Future
Officially credited: Senior Motion Designer
- Platinum Brand Transformation
- Gold Integrated Campaign
- Gold Advertising Campaign
- Gold Outdoor Campaign
- 2025
Effie Awards MENA
Deemah Chips Brand Relaunch
- Winner Snacks & Desserts
- 2026
PHNX Awards
Zumi — Hold What Matters
- Shortlist Case Study
Bold Creatives projects · my role: motion, editing & case study films
- PIF
- STC
- Riyadh Season
- Expo
- CEER
- Almarai
- ANB
- alat
- SAL
- STA
- SCAI
- Al Jomaih
- DZRT
- Deemah
- Dar AlUla
- Kinza
- Zumi
- Sirar
- DAN
- iot
- Saudi Payments
- Manafa
- Enar