← The work · SH 060 · Al Khafeef
Keep It Light
A wood-fired oven, a delivery bag and a city that eats on the move — an AI-made relaunch film for Al Khafeef, cut to its own AI-made song.
01 The film
It starts at the wood-fired oven and moves fast: pizza, a delivery bag on a car seat, a search bar that turns into a calzone. Friends push a broken-down car, a neon sign gets crossed out, and everyone eats — in the car, at the desk, in front of the TV. Doodles circle faces, arrows point at food, photo frames drop over the shots, and the song’s lyrics ride along on screen. At night the store glows, the title lands — straight up, keep it light — and the endcard draws the arch and the flame.
02 The craft
- Shots run one to two seconds; the edit follows the song’s phrases, so each sequence is one line of the lyric.
- Doodles, circles, arrows and photo frames are tracked to each shot and move with it — they never sit on top like stickers.
- Film and song are both AI-made; the edit and the graphics make it feel like one brand.
Palette
- #122820
- #d2cdc6
- #9e6a46
- #743c21
- #495c5d
- #40281b
- #96887d
- K1
- K2
- K3
- K4
- K5
- K6
- K7
- K8
- K9
- K10
