← The work · SH 030 · CEER
Founding Day
Diriyah, 1727. A rider leaves the walled city, crosses the sands and arrives at today’s Riyadh — a 17-shot AI film for CEER, the first Saudi electric-vehicle brand.
01 The film
It opens on a Diriyah street stamped 1727, climbs over the rooftops and looks down on the walled city. A rider passes the gate and gallops into a sandstorm, across the dunes, toward the camera — and stops in front of the Riyadh skyline, where the words of Imam Muhammad bin Saud close the film before the Founding Day mark hands over to CEER.
02 The craft
- Each shot is one AI generation with one camera move, so the shot is the unit — nothing is cut mid-move.
- Seventeen shots in four movements: Diriyah, the rider, the ride, the arrival.
- The camera never stops moving inside a shot — the edit does the breathing.
Palette
- #120e0a
- #2c251e
- #4e4031
- #665c4d
- #908268
- #cab890
- K1
- K2
- K3
- K4
- K5
- K6
- K7
- K8
