← The work · SH 190 · Bverse
Vision Meets Thinking
Two cubes become a logo, and the logo becomes a system — Bverse’s identity film, from a single dot to billboards, in 32 seconds.
01 The film
What happens when vision meets thinking? A dot splits into cubes that turn and settle into the Bverse logo. Social posts collage across the screen and give way to the colour blocks, the type pairs off — General Sans and Helvetica — and the identity goes out into the world: ID badges swing in, a tote bag, a wall of posters animating the logo, a billboard typing its tagline, a lightbox and a box. The cubes return to close on the logo.
02 The craft
- The gradient never stops moving, so endings were judged on the elements alone — each beat ends when the type, logo or mockup settles.
- The slow crawl before each settle was trimmed, so nothing looks frozen at the end of a move.
- The logo’s cubes open and close the film — the end is the beginning, assembled.
Palette
- #060a28
- #474953
- #0d2669
- #87848b
- #e4e5e9
- #0c51af
- #17079b
- #1997e6
- K1
- K2
- K3
- K4
- K5
- K6
- K7
- K8
- K9
- K10
