← The work · SH 120 · Saudi Payments
Saudi Payments Achievements
Three films, one system: the achievements of mada, SADAD and sarie — the Kingdom’s card, bill and instant-payment networks — told in counters, cards and charts.
01 The film
Three films for Saudi Payments, joined here in order. mada opens on its logo and an illustration, then builds its case card by card: more than 8 million mada cards, e-commerce solutions, the Saudi payment gateway, a digital interaction platform, 315 licensed entities. SADAD grows from its logo into a chart: digitisation that turns hours into seconds, non-bank channels, small businesses, 53% more transactions and 80% growth in transaction value. sarie counts instant payments — 347.9 million transfers, 494.8 billion in value — and closes on circles of executed operations.
02 The craft
- Each card ends the moment its last element lands — the number, the closing line or the icon; the long holds stay in the film, not in the beats.
- Counters that crept toward their final value were tightened to a few frames, so every count finishes crisply on its true number.
- One grammar across three brands: mada’s sky blue, SADAD’s orange and sarie’s navy share the same cards, lines and pacing.
Palette
- #0a78aa
- #46b9c9
- #82d1e4
- #c85a1e
- #e28c52
- #db6927
- #282d6e
- #546799
- K1
- K2
- K3
- K4
- K5
- K6
- K7
- K8
- K9
- K10
