← The work · SH 040 · Al Jomaih Automotive
Hummer · Captiva · Spark
Three electric cars, three chapters, one line: “Free yourself — without limits, without fuel.” An AI-made film for Al Jomaih Automotive.
01 The film
The Hummer EV wakes in a dark garage, charges, and breaks out of a tunnel into the desert — “Life… without limits.” The Captiva PHEV takes the mountain roads into a sunset coast — “without fuel.” The Spark EV owns the city at night — “without borders.” All three line up for the endframe: “Free yourself.”
02 The craft
- Three cars, three colour stories: desert dust for the Hummer, mountain daylight for the Captiva, city night for the Spark.
- Title cards carry the rhythm: Life · Without limits · Without fuel · Without borders.
- Each chapter opens on its badge — HUMMER EV, CAPTIVA PHEV, SPARK EV — and lands on its title.
Palette
- #0e0e10
- #232121
- #3d4548
- #54818b
- #7f878e
- #705d4f
- #b3ada2
- #dde1e2
- K1
- K2
- K3
- K4
- K5
- K6
- K7
- K8
